THE BRIEF
Hannah Matthews Photography is a portrait studio that captures children’s hearts and imagination. Hannah strives to create both experience and memories in her studio shoots. Your child becomes the star in the world of their imagination. In a whimsical studio experience, Hannah strives to capture what you love most about your child.
THE Process
LOGO
This project needed to be fun and whimsical while maintaining simplicity so that the children’s portraits could remain the show’s stars.
JTD used a wordmark logo to maintain simplicity while playing with the letter forms to create a whimsy and a bit of the unexpected. Inverting the repeat letters of the name is a nod to the inner workings of a camera, while the circle in the middle of the “a” is a nod to the camera lens.
COLORS
The brand colors add to the playful identity. Blue creates a feeling of cheerful happiness. Orange is bright and joyful. These feelings capture the atmosphere of each photo session.
BUSINESS ASSETS
Social Media & Referrals are the primary marketing outlets for this brand. A fun, whimsical vibe was created using a logomark for the business page, and creating icons inspired by the props used in portrait sessions.
The business cards reflect Hannah’s desire to capture the imagination and the heart in her studio sessions.
Jami Thornsberry Designs creates memorable brand identities to launch businesses into the hearts of their ideal customers with clarity and consistency. Head to my inquiry page, and let’s get your brand noticed.
