Brianne E Pryor is a young adult fiction author of 7 books. Looking forward to the release of her newest book and scouting publishers, Brianne wanted to ensure that she had a cohesive visual identity that reflected her brand identity, increase recognition of her brand, build a community, and increase customer time on her website.
To achieve the project goals, we began with bringing a cohesive and memorable design to Brainne’s visual identity. The major body of Brianne’s work is historical fiction. To communicate this, we wanted to give her word mark a historical feel without it being confined to one era.
We also created “book plate” style variations on the main logo, and gave her some illustrations that speak to the over arching themes of her novels.
Once we had the visual identity we were able to update her website to reflect her brand identity and carry that across to her social presence with a set of branded templates.
In the website re-design it was important to highlight where to purchase Brianne’s books, customer reviews, and how to join her community in order to support her long-term goals.
To do this, we utilized a slide header at the top of the site that displayed her book covers with Amazon reviews, moved her email list sign up to be second position on the page, and simplified the top bar navigation easy to read & navigate.
