Chicken Ridge Farms

THE BRIEF

Chicken Ridge Farms is the quintessential family-run farm. They believe in sustainable farming, and feeding the bodies and souls of their customers with nourishing foods. They are deeply rooted in their community. The farm produce is sold locally and supports community efforts for children in their community.

CRF values authentic connection to the land and its community, honesty, sustainability, goodness, and trust.

The Logo

The logo for CRF speaks to their connection to their community, and their desire for simple, traditional farming practices. The logo features a chicken and flower icon created in the style of the heritage art of block printing. This artistic practice is prevalent in the history of their community.

The variations in the style of the logo offer CRF multiple options for their needs including; packaging, print materials, and other brand assets.

The Colors

While many farm brands choose to use color plates that reflect their American roots, Chicken Ridge Farm is based on the colors that best represent their pride in the local community. Friday night football games, and the annual County Fair hold a deep connection to every part of life in CRF community.

Typography

The main type of CRF was chosen to convey the simple straightforward approach to farming. The thick letter forms speak of stability, a quality valued by this brand. The secondary font brings a personal touch to the logo suite. Using a script font is reminiscent of one’s handwriting. As if the farmer has signed his/her name to the product as a guarantee. CRF is a family-owned brand, and the aspect of personal service is important for their customers to understand.

Each logo variation is created to cover a wide range of uses for the logo. Taking into consideration packaging needs, print assets, and other applications, these variations will serve the brand in all areas.