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brand illustrations, Custom Typography, Logomarks · May 13, 2024

NOOK & QUILL

CREATED FOR @THEGROWANDGLOWCLUB

BRIEF

Nook & Quill was created as a passion project inspired by the Grow and Glow Instagram Challenge. It is a brand identity that exudes warmth, simplicity, and whimsy. It is cozy, comfortable, friendly, and familiar just as any good bookshop should be.

THE LOGOMARK

Candlelight has been the companion of reading for centuries before the wide use of electricity. Throughout history people read in darkness, slowly, concentrating, sensitive to the subtle interplay between what was on the page and what appeared to be on the page.

Today, people continue this practice to turn off the electronic world around them. They intentionally unplug and light up so they can settle into a different world on the page.

The Nook & Quill logomark brings them into that familiar old feeling. A feeling of time standing still. A moment of peace to lean into what is between the covers of a favorite book.

TYPOGRAPHY & ILLUSTRATIONS

The Nook & Quill font is GARAMOND. This is the most popular font used in book publishing. The font has been customized to give it a more time-old, comfortable feel while keeping the readability of the font.

The illustrations are hand-drawn furthering the feel of the comfortable, friendly, and familiar identity of the brand. Each one is a common companion of serious readers.

ASSETS

Jami Thornsberry Designs creates memorable brand experiences through compelling storytelling. To book your project inquire here.

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In: brand illustrations, Custom Typography, Logomarks

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Thank you for your interest in Jami Thornsberry Designs. I create brand and visual identities to help you grow and market your brand effectively.

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Categories

  • Logomarks
  • Custom Typography
  • brand illustrations
  • Brand Packaging
  • Wordmark logos

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@jami_thornsberrydesigns

Branding is much more than a beautiful logo and co Branding is much more than a beautiful logo and color palette 

The process of branding is shaping everything your customers hear, sees and feels about your company. It involves strategically aligning your “why”, your company’s values, purpose and intended impact. 

Building your brand on these foundations is a recipe for growth and a thriving future. 

If you’re ready to grow a thriving business, DM me “Let’s Grow” and I’ll send you a link to get started.
Don’t rush the process! Your brand’s growth a Don’t rush the process!  Your brand’s growth and ability to thrive depend on the building of a strong foundation. 

A strong brand begins with a clear understanding of why you exist. It is understanding your unique contribution and impact to your customer’s lives. 

The beliefs that your brand is built on shape how you communicate and interact in every touch point. 

When you become clear on these foundational building blocks you can be confident in your business growth goals.
Business success is reliant on the quality and str Business success is reliant on the quality and strengths of relationships. 

To build a strong brand you need to lean into building trust and connect with your customers. 

This is why just a logo doesn’t work. When you just get a logo you loose the connection to your brand story. You undermine the value you bring to your customers. 

So, what do you need beyond a logo?  You need to develop a strategic experience and communication system. This involves your visuals, your voice, and your vibe. 

At JTD we use a strategic approach that gets to the heart of your brand so you can connect to the heart of your customers through a consistent experience that is authentic to your brand. 

If you’re ready to create that connection let’s start a conversation at www.jamithornsberrydesigns.com.
Your visuals should match your brand personality. Your visuals should match your brand personality. 

This brand is all about luxury. And that vibe is seen in every detail. From the brand mark to the font system, layouts, and tagline it is all there. 

Customers immediately know what the brand stands for. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Have you spent time developing your brand identity Have you spent time developing your brand identity to connect with potential customers and cultivate their trust?

If not, this may be the reason your business isn’t growing and thriving like you want it to. 

You brand identity is a combination of visual and verbal elements that communicates your unique place in your market and creates an aligned and authentic experience for customers. 

It is how you develop customer trust and loyalty!  We all want that don’t we?

0Jami Thornsberry Designs helps you develop your brand identity through a collaborative approach of strategic and beautiful design. 

Let’s start your project today by reaching out via DM or email.
I’m all about strategy and giving clients the to I’m all about strategy and giving clients the tools to make running their business easier.  Perhaps I should have thought about how to apply that to this office project! 🤣

Even with a template to make hanging them easier it took me almost an hour because I didn’t want to go all the way down to the basement for the “right” tools. 🧰 

Well, they are hung. 

What do I fill them with?  Personal projects or other artists?
Developing a brand identity strategy is one buildi Developing a brand identity strategy is one building block to a growing and thriving business. 

A brand identity strategy will

✏️ define your core values

✏️ focus your messaging

✏️align your visual elements

✏️ and establish your personality 

to create a memorable customer experience and presence in your market. 

An effective strategy will aim to build trust and loyalty with your ideal customer ultimately cultivating a growing and thriving business. 

If you are ready to build with strategy, Jami Thornsberry’s Designs is ready to collaborate with you. 

Dm me or contact me via my website today.
As entrepreneurs and small business owners startin As entrepreneurs and small business owners starting out we diy a logo, some colors we like, and call it a day. 

This isn’t wrong. You are getting started and need the tools to survive the initial start up. 

But, a few years in and what worked for a start up isn’t working anymore. It is an inevitable part of the growth process. 

It’s time to go back and do an audit on your brand identity. 

How are the customers you have gained interacting with your brand?

Here are a few check points to consider

✏️ evaluate the consistency of your messaging and adherence to your brand values

✏️ Review your website and social media for consistent elements and tone of voice 

✏️ Analyze your target customer and their feedback

✏️ Compare your brand performance and differentiation in your market. 

Assessing these areas uncover great insight that will help you plan for a thriving business. 

If you are need of a brand refresher Jami Thirnsberry Designs is ready to collaborate with you. DM me or contact me through my website.
I recently sat down with a client to look at rebra I recently sat down with a client to look at rebranding. 

She shared with me that her business was performing like she thought it should. She had a good product. She had the background and experience, but she couldn’t get the sales she wanted. 

As we looked through her communications and customer touch points I noticed 

✏️ she was sharing facts not the story 

✏️ her communication was inconsistent causing confusion

✏️ she wasn’t connecting how her product met her clients needs

These weak areas were causing confusion with potential customers. Her customer perception wasn’t off. We needed to get her brand in clear focus. 

So, we went back to the brand basics and developed a solid brand strategy including 

♟️what her brand stand for 

♟️Who her target  audience is

♟️What her brand story is

♟️How yo communicate that consistently and authentically 

With these in place we were able to give her brand a refresh to strengthen her brand identity instead of a complete overhaul. 

Do you need a refresh?  DM me “refresh” and we can get a conversation started.
If you have successfully DIY’ed your business fr If you have successfully DIY’ed your business from the kitchen table, but now you are ready to grow it’s time for help. 

Through a collaborative approach, Jami Thornsberry’s Designs pulls back the curtain on your passion, purpose and impact to position you in the heart of your ideal client. 

We give you confidence to thrive by aligning your visual story across all of your client touch points. We help you stand out in your market. 

To book a consultation, visit our website or DM today.
Have you developed your brand persona? Taking tim Have you developed your brand persona?

Taking time to develop your brand is a strategy that will pay greatly in your business goals. 

So, if your brand was a person who would it be?  Drop your answer in the comments.
Don’t rush the process. Many of the entreprene Don’t rush the process. 

Many of the entrepreneurs and small biz owners I work with come to me “just wanting a logo.”

But, effective logos that give you confidence and help you grow a thriving biz aren’t rushed. They are based on a strategic plan that includes understanding 

✏️ who you are

✏️ who you serve

✏️ what you do

✏️ the impact you make

So, before the logo, let’s follow the process and create a strategic and beautiful logo that will help you confidently grow your thriving business.
Are you a business owner ir side hustler who has p Are you a business owner ir side hustler who has poured countless hours into your brand, your services and your socials just to hear crickets?

I have been there too. I tried it all, and then I realized I didn’t need to tweak my offers, discount my prices or post more. What I needed was to get clear on what my brand was all about. 

That is how the Magnetic Messaging Workbook was born. If you want to uncover your authentic brand message and communicate it confidently with the right people, grab your free copy now at the link the bio. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
A successful business that allowed me to flex and A successful business that allowed me to flex and be with my family was the goal. And, it is still what keeps me going. 

What is it for you?  Keep that in mind as you work towards your goal, and work on these three things

1. Showing your expertise. Remind yourself of your WHY and communicate what you want to be known for. Document your progress. Share your wins and losses. Don’t doubt what you can do. 

2. Showing up!  Pick a platform and master it. Show up in that space with regularity. It doesn’t have to be every day, but it should have a regular rhythm. 

3. Build it to last. Thais means it has to be sustainable for you. As you grow, outsource what is not your top skill. Set boundaries on work hours. Keep learning and connecting with other business owners both inside and outside your niche. 

As I am working through my own brand refresh, these are the markers I am working from. These are the keys that will make me successful. 

What are your thoughts?  Share them👇🏼in the comments. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
I stumbled around starting by business and investi I stumbled around starting by business and investing in my brand because I thought I wasn’t good enough, ready enough, or capable enough. 

Basically, I doubted the human, messy, growing parts of me could do this. 

But then, I realized that building a brand isn’t about perfection. It isn’t about hiding our humanness, but it is about harnessing it. 

So, I started showing up with all of my typos, wonky camera angles, and messy hair to pursue what I wanted to do. 

The more I show up as me, the more I grow and thrive and so does my business. 

If you are stuck nursing a side gig you have always wanted to turn into a full-time job, or you have been playing it safe with your small biz because your just not sure you have what it takes to scale, start to show up where you want to be. 

With consistency and some grace for yourself, you’ll get to where you want to be. 

🖐🏼 if you feel this. Let’s chat in the comments. 👇🏼

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
I was ready to start my business. I was developi I was ready to start my business. 

I was developing my design skills. 

I was learning how to apply solid strategies to creating a strong brand identity. 

I had run businesses, but I still did feel “good enough” to grow a thriving business. 

Then, it hit me, start no one is good enough when they start something new! 

So, I began by focusing on consistently 

✏️ taking small actionable steps

✏️ embracing imperfections 

✏️ learning as I went 

Instead of waiting to be “good enough,” i#I decided to grow into it. In the process a growing and thriving business began to grow too!

When building your brand focus on growing into it. You can do it. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Branding and business is important, but you got in Branding and business is important, but you got into it for other reasons. 

Flexibility and time have been my greatest motivators for building my business and brand. 

I would love to hear your why. Let me know in the comments. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Our core values and how we communicate them help u Our core values and how we communicate them help us connect with our customers.
When starting my business I was focused on getting When starting my business I was focused on getting clients and generating income. 

The thought of cultivating a set of values that would guide my decisions, interactions and communications was just a wish. 

This was ok for a while. 

The truth is our brand’s core values may not show a direct link to profit right off the bat, but over time growth begins to slow. Goals can feel out of reach. 

Because, our core values do affect our income as they are tied to customer perceptions, loyalty and behavior. 

Over the last quarter it was time to make the wish a reality. My ideal customer was changing, growth was slowing…it was time to reset. 

So, I paused. I evaluated 

✏️ what was important to me

✏️ what was important to the clients I wanted to work with

I wrote out 7 values and turned them into an actionable list. 

These are the statements that will guide my decisions, interactions, and communications. They will be the foundation for my marketing, customer processes, and all interactions. 

These are the foundational building blocks of a successful brand. 

So you have a list of core values for your brand?  Share one or two in the comments. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Have you thought about how you define success late Have you thought about how you define success lately?

This is something I have been thinking a lot about. Starting my own business was a way for me to pursue a successful career and life. 

But, over the last few years how I view success has been changing. A slow shift in direction that had me rethinking what I do and why I do it. 

Because ultimately, how we view success, determines our core values. The fundamental belief that guide our decisions both personally and professionally. 

So, as I have been reevaluating what I value the things I offer, the processes I set up, and the people I serve I have felt it all shifting.

I’m not going to lie, it seemed a little scary!  Then, I learned it is all the normal process of brand evolution. 

Leaning into the evolution of your brand is how a business maintain a strong market position. Small incremental changes in your identity, messaging and offerings are healthy. 

Our brands should adapt and change over time. Brands that resist change become outdated. 

So if you’re feeling the shift, pause and reflect. Start with how you are defining success. You will be glad you did. 

JTD is evolving and you can come along on the journey. Like and follow to journey with me. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business

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