Welcome to the Brand Boost blog. This is a place for entrepreneurs, small and medium sized business owners to boost their brand growth. Today let’s talk about consistency. You can have great products and services, but if people don’t connect you don’t have sales.
Creating consistency in your business communication builds trust, reduces customer friction, and makes your marketing more effective. So, let’s dive in and gain some consistency that will boost your business growth.
Brand Guidelines Promote Consistency
Consistency isn’t just posting regularly or often. Brand consistency is presenting a unified, predictable experience for your customers across all of your touchpoint. It is about building familiarity with your messaging, visuals, voice, and tone.
As small business owners and entrepreneurs we feel we lack the time and resources for a solid brand. But the truth is we can create consistency for our efforts It takes a little time on the front end, but once in place it will save you from the impulse to follow the urgent.
Brand Boost Challenge:
Create a single document brand guidelines that will serve as a quick reference.
It should contain:
- Logo and variations
- Color palette with hex codes
- Fonts
- Brand message
Reducing Friction Creates Connection
When customers experience friction interacting with your brand, they go somewhere else. Reducing friction means creating a consistent customer experience. It gives customers a sense of security and builds trust. Consistent brand experience means more sales.
Your website, social media posts, and other touchpoint should make it easy for customers to understand your offer, find where to access it, and make that final purchase. The key is to simplify your communication through clarity and transparency.
Brand Boost Challenge:
To ensure consistency in your customer touch points review each step of your customer’s journey. Is your messaging clear and transparent? Does it highlight the value you offer? Is it free of industry jargon? Is it repeated over and over again in every space? Re-work refine and test as needed.
Consistency Ensure Effective Marketing
When your branding is consistent, marketing campaigns become more effective. Using your brand elements consistently in your marketing is what helps you stand out in a crowded market. Over time you build recognition, trust and sales increase. Consistent brand are brands that customers become loyal to and advocate for.
Brand Boost Challenge:
One of the quickest ways to maximize your small business marketing efforts is to use personalized templates. Using the brand guidelines you created and build 5 to 10 core brand templates. Make sure your offer is clear, highlight your unique value proposition, and make it easy for customer to know what you want them to do next.
By taking some time to ensure your brand is consistent you lower friction for your customers. You create a brand experience that is recognizable. Your marketing becomes more effective. These are the things that support business growth.
If you want to gain thoughtful insight and actionable steps to build a thriving brand, but you are unsure where you are stuck, JTC can help.
The Brand Boost Audit will give you clarity on what is working for your brand and what is not. It will give you clear, actionable steps to grow your brand and reach your business goals. The audit will give you the confidence to show up in your industry with a clear message and cohesive brand experience.
Click the link below to find out how the Brand Boost Audit works.
