JTD helps you grow and market your business to stand out in a crowded marketplace. Each month we carefully craft articles, tips, and encouragement to help you meet your business goals. So, find what you need today, and come back monthly for branding and business resources you won’t want to miss.
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Crafting a Strong Brand: Standing Out In a Crowded Marketplace
In a crowd of people, what makes you unique? The first thing that comes to mind is your fingerprint. But, there is probably more to you than just a unique fingerprint. Like you, your brand has unique qualities and attributes that can make it stand out in a crowded marketplace. In this article, you will find out how to craft a strong brand that stands out.
Brand Positioning: How to Increase Brand Awareness and Sales
Studies show that the average adult sees 625 ads an hour. That is approximately an ad every six seconds. With so much white noise in the marketplace, people fall asleep to brands that fail to position themselves. But, with strong brand positioning, you can strategically increase revenue by 10 – 20%.
Brand positioning is how your brand is perceived by potential customers. Positioning guides how your business interacts in the marketplace. It affects how you craft your brand and visual identity. Positioning is how you engage customers and show you’re the solution to what they want or need.
Using a Brand Pattern or Texture to Increase Brand Recognition
A brand pattern or texture as a part of your visual identity adds depth to your brand and greater recognition. Whether quirky and fun or bold and serious, your brand pattern or texture is one of my favorite ways to infuse more personality into a brand’s visual image.
Today, I will share ways you can use your brand pattern or texture in your visual system cohesively and creatively.
