CREATED FOR
@thegrowandglowclub
THE BRIEF
Elysian believes that you don’t need to visit a spa to pamper yourself. With their premium bath sheets made from Egyptian cotton, you can turn your own home into an oasis of serenity. Turn everyday moments into extraordinary rituals. The brand also features luxurious bathrobes, plush slippers, and fragrant candles in its collection for a truly indulgent self-pampering experience.
THE PROCESS
Logo
Elysian is a brand about luxury experience. Crafting a logo and mark that would bring these feelings to the front, we used a serif font with generous variation and swashes, giving the wordmark an elegant and contemporary feel.
The letters are kerned wide for serenity and comfort, inviting the viewer to relax.
Logo Mark
The ancient Egyptian kings and queens understood the benefits of self-care and extraordinary rituals. As a nod to their practices, we used the ancient hieroglyphs as inspiration, and to represent the luxurious Egyptian cotton that the brand is known for using in their products.
The Color Palette
To evoke feelings of comfort and calm we chose an earthy color palette of greens, grey, and white. While grey brings feelings of calm and comfort, the greens inspire hope and renewal. White gives a sense of purity, cleanliness, and safety. Overall, these colors support the feelings the brand desires to evoke in its customers.
Brand Assets
The luxury feel is woven into every detail of the Elysian brand. From Social media templates to packaging and their brand catalog, customers get the rich sense that each Elysian product is crafted with comfort and serenity in mind.
Jami Thornsberry Designs creates memorable brand identities with clarity and consistency to launch your business into the hearts of your ideal clients.
Are you ready for launch? Let’s work on your identity.
