Flourish & Thrive is a life and leadership coaching space for women who need a space where they can listen more deeply to their gut and God’s leading. It a place where, Coach Crystal Wagner brings a calm, faith-centered presence, a deep love for thinking, and a strengths-based neurodiversity-informed approach to every conversation.
As we approached this project Crystal’s desire was to solidify her brand identity and to have a professional, cohesive visual system that would communicate her mission, values, and brand.
After several Q & A sessions regarding her brand identity in which we explored Crystal’s goals for her business, her core values, ideal customer, and industry, we moved into the design phase of the project.
We wanted to create a word mark that had memorability, but also reflected the calm strength found in her coaching sessions. In one of our conversations, Crystal remarked that growth begins in small almost unperceivable ways.
We reflected that growth in the ampersand. We kept the word mark calm by utilizing a single strong, yet feminine font. We differentiated the words “flourish” and “thrive” by utilizing all upper case for “thrive.”
We chose colors that would convey trust, strength, and femininity bringing a cohesive and professional look to the Flourish & Thrive Brand.
