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Creating Brand Identities for Clarity and Confidence

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The JTD Identity Process

01 YOUR INQUIRY & Discovery

Your first step is filling out an Enquiry Form here. Within 2 business days you will receive a link to schedule a 20-min Discovery Call. The purpose of the call is to outline the needs for your project and determine if JTD would be a good fit.

02 On-Boarding

The On-Boarding process begins with a Project Proposal that includes the scope of the project, timelines and cost. The Project Proposal is good for 30 days.

03 Brand strategy phase

The Brand Strategy Phase is where we get to the heart of your brand and build a foundation for your project. We will cover

  • Your mission
  • Your Vision
  • Brand Personality & Voice
  • Values
  • and more

Through the information discussed we will build a strategic and memorable visual identity that will build trust with your clients and stand out in your industry.

04 Design phase

The Design Phase is where the magic of our collaboration happens.

JTD will craft your visual identity and assets to help you grow and market your business. It will be strategically designed to represent the heart of your brand and appeal to your ideal client.

03 Project wrap up

With your design complete it will be time to wrap up our project, and get ready to show it to the world.

Let’s Get started

past projects

On the Gram

@jami_thornsberrydesigns

It costs five to seven times more to acquire a new It costs five to seven times more to acquire a new customer than to keep an existing customer. 

As a small business that is money you can’t afford to loose!

Investing in a strategic brand identity has the potential to increase revenue by 10 to 20% because a strategic brand identity 

✏️ defines your value proposition and helps you clearly communicate it

✏️ differentiates your brand from your competitors 

✏️ give you consistency in your marketing building recognition and trust with customers

The mindset that you can’t afford to invest in your brand identity is costing you more than you think. 

JTD helps small business owners and entrepreneurs craft memorable brand experiences through collaborative strategic brand identity development. 

If you’re ready to invest in your brand DM me today. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
As entrepreneurs it is common to begin to think ab As entrepreneurs it is common to begin to think about our businesses as serving us, but our business, products, and services are for others. 

We serve our customers’ needs. So, let’s start communicating how we do that!

This is the shift that is needed in our brand identity. When we look strategically at how the products and services we offer answer those needs, we can develop an authentic identity that will connect. 

What areas of your business are you holding onto as your own? 

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If you’re building a brand you need to think lon If you’re building a brand you need to think long. 

Success takes time and consistency. Building trust takes time and consistency. Nurturing relationships takes time and consistency. 

It can be really tempting to create a logo, slap it on your website, a t-shirt, and whatever else you can, but you miss the greater opportunity. 

Your brand is more than your logo. It is developing an authentic identity rooted in

🌳 your brand core values

🌳 understanding your audience

🌳 your message and how you communicate that message

🌳your story

Take some time this week to think long-term for your brand. It will be worth every minute.
A successful brand begins with a solid, well thoug A successful brand begins with a solid, well thought out and strategic brand identity. 

Only after putting the work into your story, personality, and voice should you dive into the visuals. 

Aligning your story, personality and voice with visual design is what creates a magnetic and memorable brand experience that draw in your customers. 

If you are trying to grow your small business, start up or side hustle don’t skip the brand identity step and go right for the logo. 

Do the work. It won’t be perfect, but it will give you a jump on your competitors. 

For growth to begin you have to plant the seeds. 

If you have questions about developing your brand identity, DM me. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Using AI in your small business is a smart move. Using AI in your small business is a smart move. 

AI is a helpful business tool to streamline processes, but it misses the mark completely when it comes to creating a strategically aligned personality that supports connection. 

Your brand has more depth than what AI can generate. That depth is what will set you apart in your niche and catch the eye of your ideal customer. 

Your brand values and purpose drive your business. These are the foundational building blocks for a lasting connection, and they need to be a part of your visual strategy. 

When it comes to your brand identity investing the time and money in a real human will pay greater rewards. 

Like and share if you agree. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Your brand aesthetic will catch the eye of your id Your brand aesthetic will catch the eye of your ideal customer when it is directly linked to your brand identity. 

Your visuals should  communicate your brand’s essence and create a unique visual experience that resonates with your ideal customer. 

This takes a strategic approach to developing and being able to articulate 

✏️ who your brand is for

✏️ what you do

✏️ how your product or services meet your customers needs

✏️ how your the one they have been looking for

The answer to these questions are the foundation of building a visual experience that will create lasting , recognition, connection and trust. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
It is easier to keep a client than to gain a new o It is easier to keep a client than to gain a new one. 

I don’t know who first said this, but it is true. And keeping clients is far cheaper for a small business owner, AND the benefit is they bring you new clients!

So, how do you leverage your brand identity to create connection with clients?

🔎 In your brand research you looked at your ideal client’s needs, wants, buying patterns, values, demographics and more. 

Knowing this helps you craft a message that communicates to them how your product or services meet their needs and share their values. 

🔎 You’ve researched your competitors and found out how your brand is different from theirs. 

Utilize this information to market your products or services to you audience. 

By communicating in a way that resonates with and solves the problem of your ideal client you’re going to build trust and create connections. Best of all, you’re leveraging what you already know!

Let me know if you have a question about leveraging your brand identity to grow and market your business. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
A strategic brand identity is the workhorse of you A strategic brand identity is the workhorse of your business. 

It is a worthy investment. If you have been diy-ing this for a while in your business it’s time to rethink it. 

Your brand identity is who you are and what you’re known for to customers. It is how they recognize you and connect with you. 

These are not things you want to leave to chance or in DIY mode for too long. 

Let me help you clarify your brand identity so you can confidently grow and market your business. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Brand sprints and brand in a day sounds amazingly Brand sprints and brand in a day sounds amazingly magical!  But, this trend might not get you the results you’re looking for in your business. 

It is not uncommon to feel like you are stuck in your business. You know and want to grow. You feel like your marketing and customer connection can improve, but you’re not sure just how. 

Many business owners jump to the conclusion that they just need a rebrand. And, the sparkly new thing is to get it done in a day so you can move on. 

That assumption can cause you to put out a premium price without seeing premium return. 

When it comes to growing your brand and evolving your brand identity you want to make sure you’re addressing more than the visual aspects of your brand. 

A rebrand that will match and exceed the return on your investment will include 

✏️ conversations to understand the scope of your business needs

✏️ clarifying the actionable goals for your business and the project to reach those goals

✏️ a thorough brand audit and research

✏️ reestablishing your core values, mission, vision and purpose

These conversations take time. They go beyond changing your aesthetic to getting to the root of the problem and finding the best answer. 

If you’re considering a rebrand give yourself and your business the gift of time!  JTD can help you. DM me LETS TALK today. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Knowing who your ideal client is important as you Knowing who your ideal client is important as you craft your brand identify. 

In a brand strategy workshop with a recent client we looked over her ideal customer avatar. This is one of the documents that I help my clients create as we craft their brand identity. 

During our discussion she asked what type of coffee drink I thought her ideal client would drink and where that client might vacation 😳. She had spent hours contemplating this because an “expert” had put it on a questionnaire. 

There is a lot of what I would call aesthetic that the “experts” put into ideal customer questionnaires. Things like; what type of coffee do they drink, where do they like to vacation, what type of dog would they own? 

While these questions are fun to answer. They can hang us up in the weeds.  These questions distract from the beneficial information that will support future messaging and marketing decisions. 

When thinking of your ideal client it’s important to focus on

✏️ demographics (location, income level)

✏️ psychographics (values, goals, challenges, buying decision factors)

✏️ goals and aspirations 

✏️ pain points/frustrations

✏️ buying habits

These are the things that are going to help you understand how to communicate with them and move towards your marketing and growth goals. 

Do you have questions about understanding your ideal client?  Message me and let’s chat. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Are you clear on your brand identity? During a re Are you clear on your brand identity?

During a recent project I was talking with a client about the products she offers. I pointed out a theme that I saw in everything she created. 

Her response was, “I was hoping someone would get that!”

Hoping your ideal client sees the benefits and unique solution to their problem is not a solid brand strategy. But, focusing on developing your brand identity is!

Focusing on your brand identity will

🔎 help you differentiate your offers from those of your competitors 

🔎 build recognition and trust

🔎 communicate to your ideal clients how they can engage with your brand

If this is helpful like, follow, and share!

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Do you struggling to meet your marketing and growt Do you struggling to meet your marketing and growth goals?

As your business evolves it can become a struggle to meet the marketing and growth goals you have set. 

When that happens it’s time to invest in strengthening your brand identity. 

Your brand identity is the work horse that carries your marketing and growth. 

A strong brand identity will

✏️ differentiate your brand from the competition 

✏️ attract ideal client and show them how you meet their wants or needs

✏️ communicate and connect through your values and purpose

If you are ready to get started DM me LETS CHAT to start the conversation. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Business is far more than the products you sell. Business is far more than the products you sell. 

It is the problem you solve and the connections you make with your customers. 

It is the value you offer and how you bring that into your niche. 

So, your brand has to be more than “just a logo.”

I often find that business owners begin the conversation this way because they are afraid of the investment it requires to go beyond just a logo, both monetarily and  emotionally. 

Going beyond “just a logo” takes work. It requires you, as the business owner to dig deep into the why, how, who, and more. 

It can be scary when you start thinking about focusing on ideal clients rather than general population. It can feel uncertain when you begin to dig into how you’re different from your competitors. 

But the investment is worth it. I mean seriously, it brings a greater return!

And, the best part is you don’t have to do it alone. JTD is here to help you go beyond the logo and develop your full brand identity. 

I dive into the pool with you to discover your

✏️ ideal client’s needs

✏️ how your brand meets those needs

✏️ develop messaging that speaks to their heart

✏️ place your brand in a way to stand out in your niche

Then we build a visual identity that supports it all. Giving you a full brand identity that will lead you towards the goals you have for your business. 

Let’s work together to give you more than just a logo. DM me and I’ll send you the info. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Work on your brand identity. A strong brand iden Work on your brand identity. 

A strong brand identity is the foundation for success in your business. 

It is the work horse that

✏️ builds trust with your customers 

✏️ positions you as unique among your competitors 

✏️ creates consistency in your marketing making it more effective 

✏️ helps you adapt to market changes

When you clarify your brand identity meeting your marketing and growth goals will be easier. 

Got questions about your brand identity?  Let’s talk about them together. DM me. 

godesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
It is such a dream to work with the best clients e It is such a dream to work with the best clients ever!

I had so much fun working on this project. Part of what made it so much fun was getting to know my client and having the opportunity yo understand the brand they have spent so long building. Then, applying some strategic solutions to their website copy. 

Applying strategy to client projects doesn’t have to be boring!  Strategy leads to discovery. Discovery leads to problem solving results, and that is exciting!

If you are ready to grow and market your brand more effectively, DM me and let’s have some fun discovering and solving the problems together. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Feeling some beach vibes this morning. The mood Feeling some beach vibes this morning. 

The mood boarding process of every project is so much fun. 

It is a time to dream and gather visual information and inspiration that will guide the design process. 

But, creating mood boards isn’t just about dreaming and creating an aesthetic. 

When creating mood boards for my client projects there are some key foundations that always have to be at the forefront. 

To effectively help my clients choose a mood board and direction for the project we have to be clear on 

✏️ the project goals and vision

✏️ the purpose of the project and the mood board’s role in the project 

✏️ how each option will communicate to their audience 

Once the board is approved, we can begin to refine, create, and launch with confidence. 

If your brand needed a beach vibes which board would you choose?  Let me know in the comments. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
As passionate entrepreneurs we need to cheer each As passionate entrepreneurs we need to cheer each other on. 

Running a business, creating the content, and fighting the algorithms can be one overwhelming. 

I get it, but I also see you showing up. I see you putting yourself out here to build your business. 

Way to go!  You’re doing a great job no matter what the numbers say. Keep learning, keep showing up. Your passion is worth it. 

Let’s help each other out. Post what you do and who you serve in the comments, and let’s cheer each other on. 

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Ready to relax? This brand identity is all about Ready to relax?

This brand identity is all about relaxation. 

Let me know what you think.
I was drawn to design by aesthetics, but my purpos I was drawn to design by aesthetics, but my purpose was to support passion-driven entrepreneurs in growing and marketing their brands.

I loved creating visuals for brands that evoked a strong aesthetic, but I quickly realized that aesthetics were not enough to support the goals and needs of the brands that I worked with.

In talking to these entrepreneurs, I began to realize that they were missing confidence and clarity.  They had put great effort into the products and services that they believed in, but they lacked the ability to communicate the life-changing purpose of their brand in a way that resonated with their customers and aligned with their passion.

This is how the JTD strategic process was developed.  It was birthed out of a desire to support growth, give confidence, and bring clarity to my clients through collaboration.

It is a strategy designed to get to the heart of your passion, find your brand’s purpose, and dig deep into how to craft that into a meaningful experience that will bring your customers back again and again.

If you are ready to find clarity, communicate your message clearly, and collaborate on an aligned customer experience, DM me and let’s get started.

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business
Do you remember when it was a thing to create your Do you remember when it was a thing to create your own personal soundtrack or pick a theme song for your life?

Part of what made this exercise so appealing to many of us were the memories that the music sparked.

The power of those experiences are what have sustained an iconic brand for 119 years.  And there is a thing or two we can learn from looking beyond the humble record player and into the lives of our customers.

In the summer of 1906,  the  Victor Talking Machine Company introduced Victrola to the American public.  Their legacy is as iconic as the much of the music played on their machines.

Before 1906, the phonograph was a large, cumbersome, and the sound quality was low due to a large horn. But that summer, the company introduced Victrola.  They were the first phonograph to hide the horn in the cabinet making the machines more portable, compact and stylish.  This helped the company become a major player in their market.

Victoria leaned into a purpose beyond the technology they were creating, and sought to enhance the lives of their customers through a musical experience .  And, the experience they created was unmatched.

If you want to build a brand that stands the test of time, tap into how your offer can change the lives of your customers.  Build this into every part of your brand experience. From your website, to your visuals, your packaging, and your service make it memorable. 

As Jami Thornsberry Designs, I work to give you more clarity and confidence in your brand.  By collaborating in my strategic process, we create a brand experience that will clearly define your message, resonate with your customers and align with your mission. 

For more information, drop me a message or DM me READY and I will send you a link.

#logodesigner #logodesigns #logomaker #logodesigners #brandidentitydesigner #graphicdesign #graphicdesigner #graphicdesigners #design #creativefreelancer #designer #branddesigner #branddevelopment #brandidentity #brandidentitydesign #brandingtips #Business

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